Global Accessibility Awareness Day (GAAD) aims to get people talking, thinking, and learning about digital access so that people with disabilities or impairments have fewer barriers to using the Internet. What is digital accessibility? Digital accessibility refers to the idea that any digital materials, such as websites, apps, videos, and audio, should be able to...
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Establishing a presence across multiple social platforms is vital, yet Pinterest is often overlooked. Pinterest is well known for travel, fashion, and food, but its uses go far beyond that. It’s an ideal place to share your business and showcase your products, services, and projects to a vast audience while connecting with customers and other...
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Curious about how to increase your business' organic reach on social media? Luckily, there are some steps you can take to begin organically growing your audience. Be an expert The first thing you will need to do is find your niche. This is important (especially for small businesses) because it will help you to establish...
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Social media profiles are a very important part of doing business today but many business owners don’t realize that each profile is actually owned by someone … Imagine this. Your long-term marketing coordinator suddenly resigns or must take an unexpected medical leave. In their absence, you realize that you have no way to access your...
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There’s no doubt that TikTok has made major waves in the social media industry. With over one billion users and an estimated one billion daily users, TikTok could potentially offer your business a lot of opportunities for growth, engagement, and brand awareness. The fast-paced nature of the app makes it ideal for content creation and...
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As a small business owner, you’ve come to expect the typical ups and downs that come with managing budgets, employees, and economic fluctuations. And now, thanks to the lingering pandemic, you’ve probably also dealt with a whole other set of issues, such as market changes, labor shortages, and virus mitigation measures. Here at Stellaractive, we’ve...
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What is a social media audit? The concept is simple. A social media audit is an evaluation of what you're doing with metrics to determine if it's effective or not. Once you compile some key info, you'll be left with a clear strategy for moving forward. No matter if you're crazy active on multiple platforms...
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announced that they will be making changes to their News Feed algorithm, prioritizing personal accounts over Business pages. You might be wondering what this means for your Facebook Business Page. While it is an update that will definitely decrease your Business Page’s organic reach, that doesn’t mean that all is lost for your Page. We’ll...
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It's true! Our team at Stellaractive is a huge fan of Yelp. It’s a wonderful tool that we use both personally and within our agency. In fact, one of our specialized SEO services that we offer our clients is managing their Yelp review reputation (learn more about our SEO services here). It is a small...
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For a lasting, memorable logo its important to remember a few key elements. People often think that the logo needs to spell out what they do, when often that isn't desirable or even possible. If you need a logo for a restaurant, you don't necessarily want food or plates or silverware in it. If you...
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