When marketing your brand, it’s important to understand what options you have for your business goals. We all see those perfectly tailored ads on our Facebook and Instagram pages. You’ve probably asked yourself how they are always so accurately targeted to your needs! Let's take a quick look at the differences between boosted ads and...
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Global Accessibility Awareness Day (GAAD) aims to get people talking, thinking, and learning about digital access so that people with disabilities or impairments have fewer barriers to using the Internet. What is digital accessibility? Digital accessibility refers to the idea that any digital materials, such as websites, apps, videos, and audio, should be able to...
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Establishing a presence across multiple social platforms is vital, yet Pinterest is often overlooked. Pinterest is well known for travel, fashion, and food, but its uses go far beyond that. It’s an ideal place to share your business and showcase your products, services, and projects to a vast audience while connecting with customers and other...
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Curious about how to increase your business' organic reach on social media? Luckily, there are some steps you can take to begin organically growing your audience. Be an expert The first thing you will need to do is find your niche. This is important (especially for small businesses) because it will help you to establish...
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Has this ever happened to you? As a business owner, you’ve searched for an important keyword that relates to your company, but your website’s pay-per-click ad doesn’t show up. Or – even worse – maybe you’ve heard this concern from an important stakeholder in your business. Does this mean that your online advertising isn’t working?...
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Social media profiles are a very important part of doing business today but many business owners don’t realize that each profile is actually owned by someone … Imagine this. Your long-term marketing coordinator suddenly resigns or must take an unexpected medical leave. In their absence, you realize that you have no way to access your...
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There’s no doubt that TikTok has made major waves in the social media industry. With over one billion users and an estimated one billion daily users, TikTok could potentially offer your business a lot of opportunities for growth, engagement, and brand awareness. The fast-paced nature of the app makes it ideal for content creation and...
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As a small business owner, you’ve come to expect the typical ups and downs that come with managing budgets, employees, and economic fluctuations. And now, thanks to the lingering pandemic, you’ve probably also dealt with a whole other set of issues, such as market changes, labor shortages, and virus mitigation measures. Here at Stellaractive, we’ve...
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What is a social media audit? The concept is simple. A social media audit is an evaluation of what you're doing with metrics to determine if it's effective or not. Once you compile some key info, you'll be left with a clear strategy for moving forward. No matter if you're crazy active on multiple platforms...
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announced that they will be making changes to their News Feed algorithm, prioritizing personal accounts over Business pages. You might be wondering what this means for your Facebook Business Page. While it is an update that will definitely decrease your Business Page’s organic reach, that doesn’t mean that all is lost for your Page. We’ll...
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