For your business’s website to be found, you need to be ranked highly and indexed on major search engines. Implementing search engine optimization (SEO) practices ensures that your website is attracting website traffic with relevant search queries. But, what exactly is SEO and how does it work? SEO improves your website’s visibility across search engines...
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Engagement is a crucial metric for measuring the effectiveness of a social media campaign. Whether you are new to Instagram or have been working on building your account, engagement is a key factor. Instagram has over 110 million users in the U.S and is useful for both B2C and B2C businesses. The measurement of likes,...
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When marketing your brand, it’s important to understand what options you have for your business goals. We all see those perfectly tailored ads on our Facebook and Instagram pages. You’ve probably asked yourself how they are always so accurately targeted to your needs! Let's take a quick look at the differences between boosted ads and...
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Global Accessibility Awareness Day (GAAD) aims to get people talking, thinking, and learning about digital access so that people with disabilities or impairments have fewer barriers to using the Internet. What is digital accessibility? Digital accessibility refers to the idea that any digital materials, such as websites, apps, videos, and audio, should be able to...
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Establishing a presence across multiple social platforms is vital, yet Pinterest is often overlooked. Pinterest is well known for travel, fashion, and food, but its uses go far beyond that. It’s an ideal place to share your business and showcase your products, services, and projects to a vast audience while connecting with customers and other...
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Curious about how to increase your business' organic reach on social media? Luckily, there are some steps you can take to begin organically growing your audience. Be an expert The first thing you will need to do is find your niche. This is important (especially for small businesses) because it will help you to establish...
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Social media profiles are a very important part of doing business today but many business owners don’t realize that each profile is actually owned by someone … Imagine this. Your long-term marketing coordinator suddenly resigns or must take an unexpected medical leave. In their absence, you realize that you have no way to access your...
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There’s no doubt that TikTok has made major waves in the social media industry. With over one billion users and an estimated one billion daily users, TikTok could potentially offer your business a lot of opportunities for growth, engagement, and brand awareness. The fast-paced nature of the app makes it ideal for content creation and...
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6 team members. $3,000 in donations. Joy and gratitude at every turn. Last year, Stellaractive was excited to start what we hoped would become an annual holiday tradition for years to come — The Stellar Season of Giving. In 2020, we focused on cultivating our gratitude and our relationships during an obviously difficult year. And...
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Uh oh, it’s happening again!Google is rolling out a new change, known as the “Core Web Vitals update,” which will affect how its search results are ranked. This update, which began in June 2021, is expected to conclude by the end of August. Before you panic about how this will affect your business’s website, let’s...
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