Staying on top of your business’ social media and juggling multiple platforms and engagement can feel overwhelming and unsustainable. A clear and concise content calendar is a great way to keep your ideas plotted out and your posts organized. Having a calendar with potential posts and automatic scheduling allows you to provide real time updates...
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Engagement is a crucial metric for measuring the effectiveness of a social media campaign. Whether you are new to Instagram or have been working on building your account, engagement is a key factor. Instagram has over 110 million users in the U.S and is useful for both B2C and B2C businesses. The measurement of likes,...
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When marketing your brand, it’s important to understand what options you have for your business goals. We all see those perfectly tailored ads on our Facebook and Instagram pages. You’ve probably asked yourself how they are always so accurately targeted to your needs! Let's take a quick look at the differences between boosted ads and...
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Pinterest isn't just great for designing your new home or getting daily DIY inspiration. It offers businesses and individuals a unique visual platform for marketing to a new potential customer base. Establishing a presence across multiple social media platforms is vital, yet Pinterest is often overlooked. Pinterest is well known for travel, fashion, and food,...
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There’s no doubt that TikTok has made major waves in the social media industry. With over one billion users and an estimated one billion daily users, TikTok could potentially offer your business a lot of opportunities for growth, engagement, and brand awareness. The fast-paced nature of the app makes it ideal for content creation and...
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If you’ve started to up your social media game and wade into Instagram, you know that it’s where your customers are. After all, 500 million accounts are active daily and 90 percent follow at least one business. How can you attract and engage with these users without spending a ton of your marketing dollars and...
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As a small business, you have a lot on your plate. From operations and balancing the books to managing employees and ensuring your customers are satisfied, you probably feel like there aren’t enough hours in the day. At Stellaractive, we’ve worked with hundreds of small businesses since our inception in 2007. With experience in B2B...
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