HMK USA, is an outdoor gear company located in Northern Oregon at the foot of Mt. Hood. All of their products are proudly made in Oregon by outdoor enthusiasts for outdoor enthusiasts. They make their outdoor wear and motorcycle gear with durability and comfort in mind and never compromise on style.
HMK USA wanted an updated modern design that would integrate with their shipping department and accommodate their growing product lines. Stellaractive sought to build a site that aligns with their well-developed brand personality.
Stellaractive developed an eCommerce system that displayed their products in large gallery pages that emphasized the quality and product features, and added rollover navigation to view each product in every color option. Now HMK customers can clearly view products and information for a clean and simple shopping experience.
One of HMK’s goals was to use their website to interact with their loyal customer base and alleviate delayed responses to customer questions. We installed a Live Chat module that also provides live navigation and referral statistics while chatting with potential clients.
To support the new HMK eCommerce website as a direct communication tool for the company’s marketing department, Stellaractive installed a national dealer locator, giving customers the option to purchase local instead of online. We also integrated the website with Mail Chimp, Facebook, and other social platforms to keep their website perfectly in tune with all of their marketing efforts.
The outcome was a highly interactive eCommerce website that represents the adventurous nature of HMK USA and their quality outdoor products.