Should Your Business Be on TikTok?

There’s no doubt that TikTok has made major waves in the social media industry. With over one billion users and an estimated one billion daily users, TikTok could potentially offer your business a lot of opportunities for growth, engagement, and brand awareness. The fast-paced nature of the app makes it ideal for content creation and engagement for your brand. As its popularity continues to grow, you’ve probably wondered whether it would be a beneficial tool for promoting your business. Let’s take a deeper dive into TikTok!

One of the most unique things about TikTok is the audience. With so many daily users, it seems as if every age group is in on the trend. This volume of users mixed with the rate of growth means you’re able to create videos that reach a much wider audience. This alone is an important reason your business should be promoted on TikTok.

TikTok is an incredible way to easily connect with your audience. By engaging with your audience, you’re encouraging positive feedback. This also builds a strong sense of community and increases possible referrals. Consistency is key and engaging with your audience makes them feel valued and keeps them interested. One way you can connect with your target audience is through the hashtags you use on your videos. You can participate in trends and use those trending hashtags, and you can use standard hashtags that will help increase your reach.

When it comes to content creation, businesses often overlook how difficult it can be to not only come up with ideas, but to create the videos. It’s proven that about 86% of consumers want to see more videos from brands. What better way to branch out your video content than with such an interactive app? This is a perfect way to increase user generated content as well. You can find users who incorporate your product into their content or through influencer collaborations! One of the most effective ways to build brand awareness is to connect with influencers who have a loyal following and partner with them to share your products. Collaborating with influencers is a valuable way to get content created for your brand and enhance your conversions. Studies show that TikTok influencers have larger engagement levels, at around 18%, while Instagram influencers average about 4% of engagement.

Is your business on multiple platforms? Repurpose your content to best fit each platform. TikTok is the spot to showcase the fun side of your business while still offering an opportunity to market your brand and expand your reach and following. It’s the perfect platform to showcase creativity and to create content that is a little more engaging. Place an emphasis on having fun with your content rather than trying to sell products. This makes your content more shareable and likely to spark conversation and dialogue with your audience.

It’s crucial to have a proactive approach when it comes to marketing. Create a solid marketing strategy for each social media platform you use to maximize all the features they have to offer. This is a great strategy to market your brand without it looking like marketing! Create a fun and engaging space, increase community engagement, build followers, collaborate with influencers, and reach a much wider audience.