Use styles and formats that lend to a reader-friendly experience. Short paragraphs and sentences often improve the reading experience. Font type and size are important, too.
Consider readability
Other writing team tips
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Be consistent
Be consistent
Similar to designing consistent imagery, providing consistent messaging is vital to developing and maintaining a brand image. There’s likely a reason people will resonate with your brand, discover what that is, and create content that aligns with it.
Be concise
Be concise
Avoid unnecessary words and complex language when you can. The fewer words you can use to deliver your message, the better.
Be authentic
Be authentic
Using a writing voice that isn’t yours can make writing seem disingenuous. Depending on the topic, it’s important to be formal but not to the point that your writing lacks any personality.
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