SIGN UP FOR STELLAR MAIL
SEO services — results that matter
Search engine optimization (SEO) is how we attract potential customers to your site through your organic placement in search rankings. Your website will be equipped with all the SEO tags, meta descriptions, keywords, and inbound and outbound links.
Keyword research
Not only do you want traffic to your site, but you want the right kind of visitors. By carefully balancing search volume, competition, and relevance, we find the keywords that will generate traffic and conversions.
Link equity
Your site will contain a mix of external and internal relevant links. Together, these links pass value and authority from page to page, boosting your rankings.
Tags
From title tags and meta descriptions to alt text, we ensure your site contains keyword-rich text that accurately describes your content so it can be crawled by search engines and encourage user click-throughs.
Link redirects
When your new site launches, 301 redirects will tell users and search engines that the URL they requested has permanently moved. This helps to maintain your site’s authority and search rankings.
Schema
Schema adds tags to your HTML to improve the way search engines read and rank your content.
Local SEO
If you’re a local business that has a physical location or that serves a geographic region, you need to be visible in your community. We’ll claim your business listings, keep your Internet directory submissions updated, and manage your online reviews.
SEO team tips
Scroll
Track results
READ MORE
Track results
Using simple analytics can help determine what tactics are working and which ones aren’t. You can then adjust your marketing strategy based on the results.
Optimize for SEO
READ MORE
Optimize for SEO
Ensure your website is optimized for search engines, so that your business will show up on searches. Use relevant keywords, create compelling content, and use backlinks throughout your website.
Frequently asked questions about SEO
How often do you meet with your marketing clients?
Regular and effective communication is key to relationship success, and the frequency of our meetings is tailored to your preferences and needs. Typically, we recommend regular check-in meetings, such as monthly sessions, where we can comprehensively review the progress of your marketing campaigns, discuss any updates to the strategy, and address any questions or concerns you may have.
That said, we remain flexible and can adjust the meeting schedule to align seamlessly with your availability and needs. Our primary aim is to ensure that you’re well-informed and that your marketing strategies continuously align with your goals and expectations.
What is the length of a marketing contract? Am I locked in for a year?
Our marketing agreements are designed to be flexible and adaptable to your specific needs and goals. We do not lock clients into long-term contracts, such as a full year (unless that’s your preference!).
We typically recommend an initial contract term of three to six months to allow sufficient time to implement and assess the effectiveness of our strategies. Following this term, we operate on a month-to-month basis.
Ultimately, our goal is to provide you the flexibility to adjust and optimize your marketing strategy as needed, ensuring that you always get the best results and value for your investment.
What SEO metrics do you measure?
If you engage us to help with your SEO efforts, we’ll keep a close eye on many important metrics to understand how things are going and identify opportunities for smart improvements. We measure things like where your chosen keywords rank in search results, the amount of organic (non-paid) traffic coming to your site, and how many folks are clicking on your search listings – that’s your click-through rate (CTR).
We’re also big on user experience, so we look at metrics like bounce rate (how many people leave your site after seeing just one page) and conversion rate (how well your site turns visitors into leads or customers). Backlinks are on our radar, too – we track the number and quality of links pointing to your site. Fast-loading pages, content engagement (like how long people stay on your pages), and technical SEO health are part of the mix, too.
We keep tabs on local SEO metrics for local businesses, including local search rankings, reviews, and citations. And, of course, we’re always watching your competitors to stay ahead of the game. All these metrics help us fine-tune our SEO strategies to ensure your site ranks high, attracts quality traffic, and hits those business goals out of the park.
Do you offer website SEO services, and can you guarantee my placement on Google?
We’re definitely here to help with your SEO needs. As part of our website development process, we offer essential on-page SEO services, like adding title tags, headline tags, alt-image tags, and meta descriptions. We provide audits and optimizations for ongoing SEO support as a separate marketing service. It’s important to note that we can’t guarantee specific rankings because of the ever-changing algorithms and wide variety of contributing ranking factors. However, we offer analytics tracking as an optional service, and we’d be delighted to work with you on your SEO journey.
