An engaging and informative site
Our goal was to create a website that reinforces the company’s brand while better engaging and attracting motivated home buyers and sellers. We created clearly defined navigation that guides the user to the applicable resources, while detailed, informative pages show their expertise.
Functionality
The site integrates with a real estate listing plugin, so users can dynamically see listings in real-time, and connects with their YouTube channel, pulling in their frequent video postings to the site.
Marketing and SEO
Ongoing marketing services include managing paid advertising. In addition, we created neighborhood pages that consistently add keyword-rich content to the website while informing buyers of important local information. The year over year results of those efforts has been sizeable:
- Site traffic increased 280%
- Users increased 367%
- Paid search increased 653%
"[Beyond] great websites; they are integral in driving our marketing and social media strategies."
— Paris Group Realty