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Expand your presence
An online presence is as essential as ever, and a well-thought-out and executed strategy is the best way to improve it. Our goal is to generate relevant traffic to your site while enhancing conversions, increasing online authority, and increasing engagement. We accomplish this through search engine optimization, search engine marketing, social media marketing, content marketing, email, and print.
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We help companies build stronger brands with better communications.
Our digital marketing process
Listening
Listening is the core of our thoughtful approach to enhancing and promoting your business. We start by listening to your needs, your concerns, and your goals. But it doesn’t end there.
We keep listening as long as we work together, constantly refining our methods, pivoting to take on new challenges, and refocusing to capture different targets.
Research
Research is another vital tool in our toolbelt. From researching your company to your competitors, we dig into your business and your industry. Our marketing team will learn about your demographics, your values, and your products or services.
Research is vital to understand your goals and how we can help enhance your brand and drive more revenue.
Communication & Transparency
Clear communication and transparency are also important to us. We view our marketing clients as partners, and as such, we strive to create work that we’re both proud of. You’ll be encouraged to be as involved in the process as you would like.
We’ll report on our successes and challenges each month and our team is always ready to try something new.
Frequently asked questions about our marketing services
Is a lower Google Ad position always a problem?
Not necessarily. A lower position may still produce strong leads or sales. It’s worth addressing when it’s connected to declining impressions, clicks, conversions, or less efficient ad spending.
Why does my Google Ad position change?
Google runs a new auction each time someone searches. Your ad’s position can change based on the search terms, competition, location, device, time of day, and other factors involved in that auction.
How can I tell if my Google Ads are running?
Check whether your campaign is active and receiving impressions. You can also use Google’s Ad Preview and Diagnosis Tool to check a specific search without affecting your campaign data.
Why is my Google Ad not showing?
There are a lot of reasons you may not see your ad when you search, and it doesn’t necessarily mean the campaign isn’t running. Budget, targeting, scheduling, competition, your location, and Ad Rank can all affect what you see. The best way to know what’s happening is to look at the campaign data instead of relying on a single search.
What is Google Ad Rank?
Google Ad Rank is the system Google uses to decide if your ad can appear and where it may show compared with other advertisers. It considers your bid along with factors such as ad relevance, landing page quality, competition, and the context of the search.
Grow your business
Creating a dynamic, engaging site isn’t enough! You also need to spread the word about it. Stellaractive’s marketing team will assist your efforts by defining and implementing an effective strategy that will get your company noticed.
