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Create meaningful content
Social Media Marketing (SMM) is a form of marketing that engages customers through the creation and sharing of valuable content on social networks. Content can include posting text updates, photos, videos, or sharing content from other users. The goal is to generate or share content that your audience deems valuable, whether it’s educational, interesting, or amusing. SMM also emphasizes communicating directly with your audience, so it’s a great way to answer questions and interact with your customers.
How can your business benefit from social media marketing?
SMM provides a direct presence in front of your customers.
Having a modern, clean website is a necessity these days, but increasingly, it’s not enough. Consumers spend almost 2.5 hours looking at social media daily. If you’re not talking to them where they’re spending their time, your competitors will.
What about social media advertising?
Advertising is a key part of social media. Whether LinkedIn, Pinterest, Twitter, or Facebook, we can manage your social media advertising. Depending on your goals (such as increasing conversions, website traffic, or brand awareness), we’ll recommend a platform and a budget that you’re comfortable with. We strive for results so if you’re not happy with an outcome, we’ll switch directions and try something new.
How do we work with clients on social media marketing?
We start by listening. What would you like to accomplish? What are your target demographics? Where are your competitors active? What kind of photos and videos do you have? From there, we’ll create a specialized social media plan that outlines our recommendations. We’ll help you decide which social networks you should have a presence on and what kind of content you should post.
We can generate all of the content you post or we can supplement your in-house content at a recommended frequency. No matter how we do it, we’ll provide you with our monthly content calendar so you’ll understand our goals and objectives
SMM increases brand awareness
You want your current customers to return to your business year after year. You also want to find new customers, market products and services in new ways, and hopefully, gain some word-of-mouth traction.
This is where social media marketing excels. It’s a way to build your brand and ensure you remain top-of-mind when customers are seeking the products or services you provide. SMM helps to cultivate your brand voice, foster trust, and build brand equity. If you want to really hone your branding, you can utilize social listening, where you monitor how people are talking about your brand on social networks.
Questions we are often asked about social media marketing
What do you need from me to begin taking over digital marketing services?
To kickstart our marketing efforts, we’ll need a few essential ingredients to ensure a smooth and effective launch. First, clearly understanding your business objectives and marketing goals is crucial. Whether you aim to increase brand awareness, drive website traffic, generate leads, or boost sales, knowing your goals guides us in tailoring our strategies.
Next, insights into your target audience are critical. We’ll require information about their demographics, interests, and behaviors to create content and campaigns that resonate with them. Any branding assets, such as logos and design elements, are valuable for maintaining a consistent brand identity. If you have any existing marketing tools, such as Google Analytics, Google Business Profile accounts, or other third-party marketing platforms, we’ll need access to those, too. Competitor insights and any previous marketing data you have can provide valuable context.
Ongoing, open communication and feedback will help our strategies align with your vision and expectations. With these elements in place, we can collaborate closely to develop and execute a tailored marketing plan that drives results for your company.
Can we work together on marketing efforts?
Certainly! Collaboration is at the core of what we do. We’re dedicated to forging a solid partnership with our clients to achieve your marketing goals effectively. Our team is here to listen to your ideas, gain a deep understanding of your business, and work closely with you throughout the process.
We also recognize that you may want to take an active role in handling specific projects while entrusting others to us. We’re adaptable to your preferences and needs. Whether it involves refining existing strategies, crafting new ones, or focusing on specific projects, we’re happy to tailor our collaboration to align perfectly with your requirements. Together, we can work towards accomplishing your objectives effectively and efficiently.
How soon will I see marketing results?
The speed at which you’ll see marketing results can vary depending on factors like marketing tactics, industry competition, and your target audience.
Generally, substantial improvements might be noticeable for long-term strategies like SEO and content marketing after three to six months. In contrast, PPC advertising can yield quicker results, often within weeks. Social media can generate engagement and visibility in weeks, while email marketing campaigns can show immediate results in opens and clicks.
Regardless of the marketing initiative, achieving sustained success usually requires ongoing effort and fine-tuning your strategy. Setting realistic expectations and focusing on long-term growth for lasting results is essential.
Do you manage search engine PPC campaigns? How about social media platform advertising?
Yes, we have expertise in managing search engine and social media platform advertising. When it comes to Google AdWords, Bing, and the like, we’re well-versed in creating and optimizing pay-per-click (PPC) ad campaigns to help you reach your target audience effectively and drive traffic to your website. We conduct thorough keyword research, craft compelling ad copy, and continuously monitor and refine campaigns to maximize your return on investment.
On the social media front, we’re equipped to handle advertising across various platforms, including Facebook, Instagram, X (Twitter), LinkedIn, and more. We create tailored social media ad strategies to boost brand awareness, engage with your audience, and achieve your marketing goals. We’ve got you covered — from ad design and targeting to budget management, performance analysis, and more.
Our goal is to ensure that your advertising campaigns on both Google AdWords and social media platforms are effective and aligned with your broader digital marketing strategy, delivering measurable results and helping your business thrive in the digital landscape.
Other marketing services we offer
Social media team tips
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Engage with your community
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Engage with your community
Even if you do business across the whole country, engaging with your local community can help create a positive brand image. Participating in or sponsoring local events also helps create content that can be used on digital platforms.
Be consistent
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Be consistent
A social media following won’t be built from a single post. Some social media platforms require you to be active a couple times a day to maximize the potential of your account. If you don’t know how often you should be posting on a certain platform, look at how often top performers in your industry are posting.
Some of our favorite projects
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