Uh oh, it’s happening again!Google is rolling out a new change, known as the “Core Web Vitals update,” which will affect how its search results are ranked. This update, which began in June 2021, is expected to conclude by the end of August. Before you panic about how this will affect your business’s website, let’s...
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If you’ve started to up your social media game and wade into Instagram, you know that it’s where your customers are. After all, 500 million accounts are active daily and 90 percent follow at least one business. How can you attract and engage with these users without spending a ton of your marketing dollars and...
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7 team members. $3,500 in donations. Joy and gratitude at every turn. Ashley's Picks | Jason's Picks | Jessica's Picks | Laura's Picks | Rupert's Picks | Ryan's Picks | Tami's Picks There’s no doubt about it — 2020 has been tough. Between the pandemic, subsequent quarantine, and the election, communities across the U.S. have...
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As a small business, you have a lot on your plate. From operations and balancing the books to managing employees and ensuring your customers are satisfied, you probably feel like there aren’t enough hours in the day. At Stellaractive, we’ve worked with hundreds of small businesses since our inception in 2007. With experience in B2B...
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Reviews are everywhere whether you want to read them or not. With Google My Business prominently displaying reviews on business listings, businesses like Yelp increasing their influence, and social media testimonials and conversations happening all the time, you can't get away from customer feedback. How can you harness the power of these powerful conversations to...
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Each day of the 13 years Stellaractive has been in business, we’ve taken pride in helping our clients succeed with awesome new websites and effective marketing plans. We love a good challenge, most especially when it includes the opportunity to assist a valued local business (and long-time client!) weather a difficult situation. The challenge Since...
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Whether it’s an inconspicuous banner at the top or bottom of a website, or a more in-your-face pop-up notification, it’s nearly impossible to miss that many websites are now asking you to accept “cookies” in order to get access to their content. What’s the reason, what does it all mean and who doesn’t like cookies?...
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If you search the term ‘website speed’, what kind of results do you get? Likely, you’ll see a plethora of tools that can test your site’s speed along with articles issuing dire warnings about how users need your site to load in 3 seconds – even a second more and Google will tank your rankings...
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What is a social media audit? The concept is simple. A social media audit is an evaluation of what you're doing with metrics to determine if it's effective or not. Once you compile some key info, you'll be left with a clear strategy for moving forward. No matter if you're crazy active on multiple platforms...
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Green Leaf Lab’s new website is as meticulous and precise as the analytical cannabis and hemp testing they perform. Established in 2011, they’re one of the first analytical cannabis laboratories to open in the nation (and the first in Oregon!)….
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