In today’s rapidly evolving digital landscape, the tools we use to track, measure, and optimize our online presence play a vital role. Google, a trailblazer in the analytics industry, has recently launched Google Analytics 4 (GA4) – a revolutionary tool offering innovative features to help businesses glean more insightful data from their digital interactions….
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Staying on top of your business’ social media and juggling multiple platforms and engagement can feel overwhelming and unsustainable. A clear and concise content calendar is a great way to keep your ideas plotted out and your posts organized. Having a calendar with potential posts and automatic scheduling allows you to provide real time updates...
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For your business’s website to be found, you need to be ranked highly and indexed on major search engines. Implementing search engine optimization (SEO) practices ensures that your website is attracting website traffic with relevant search queries. But, what exactly is SEO and how does it work? SEO improves your website’s visibility across search engines...
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Engagement is a crucial metric for measuring the effectiveness of a social media campaign. Whether you are new to Instagram or have been working on building your account, engagement is a key factor. Instagram has over 110 million users in the U.S and is useful for both B2C and B2C businesses. The measurement of likes,...
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When marketing your brand, it’s important to understand what options you have for your business goals. We all see those perfectly tailored ads on our Facebook and Instagram pages. You’ve probably asked yourself how they are always so accurately targeted to your needs! Let's take a quick look at the differences between boosted ads and...
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Global Accessibility Awareness Day (GAAD) aims to get people talking, thinking, and learning about digital access so that people with disabilities or impairments have fewer barriers to using the Internet. What is digital accessibility? Digital accessibility refers to the idea that any digital materials, such as websites, apps, videos, and audio, should be able to...
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Pinterest isn't just great for designing your new home or getting daily DIY inspiration. It offers businesses and individuals a unique visual platform for marketing to a new potential customer base. Establishing a presence across multiple social media platforms is vital, yet Pinterest is often overlooked. Pinterest is well known for travel, fashion, and food,...
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Curious about how to increase your business' organic reach on social media? Luckily, there are some steps you can take to begin organically growing your audience. Be an expert The first thing you will need to do is find your niche. This is important (especially for small businesses) because it will help you to establish...
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Has this ever happened to you? As a business owner, you’ve searched for an important keyword that relates to your company, but your website’s pay-per-click ad doesn’t show up. Or – even worse – maybe you’ve heard this concern from an important stakeholder in your business. Does this mean that your online advertising isn’t working?...
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Social media profiles are a very important part of doing business today but many business owners don’t realize that each profile is actually owned by someone … Imagine this. Your long-term marketing coordinator suddenly resigns or must take an unexpected medical leave. In their absence, you realize that you have no way to access your...
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