Global Accessibility Awareness Day (GAAD) aims to get people talking, thinking, and learning about digital access so that people with disabilities or impairments have fewer barriers to using the Internet. What is digital accessibility? Digital accessibility refers to the idea that any digital materials, such as websites, apps, videos, and audio, should be able to...
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Establishing a presence across multiple social platforms is vital, yet Pinterest is often overlooked. Pinterest is well known for travel, fashion, and food, but its uses go far beyond that. It’s an ideal place to share your business and showcase your products, services, and projects to a vast audience while connecting with customers and other...
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There’s no doubt that TikTok has made major waves in the social media industry. With over one billion users and an estimated one billion daily users, TikTok could potentially offer your business a lot of opportunities for growth, engagement, and brand awareness. The fast-paced nature of the app makes it ideal for content creation and...
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As a small business owner, you’ve come to expect the typical ups and downs that come with managing budgets, employees, and economic fluctuations. And now, thanks to the lingering pandemic, you’ve probably also dealt with a whole other set of issues, such as market changes, labor shortages, and virus mitigation measures. Here at Stellaractive, we’ve...
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6 team members. $3,000 in donations. Joy and gratitude at every turn. Last year, Stellaractive was excited to start what we hoped would become an annual holiday tradition for years to come — The Stellar Season of Giving. In 2020, we focused on cultivating our gratitude and our relationships during an obviously difficult year. And...
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Uh oh, it’s happening again!Google is rolling out a new change, known as the “Core Web Vitals update,” which will affect how its search results are ranked. This update, which began in June 2021, is expected to conclude by the end of August. Before you panic about how this will affect your business’s website, let’s...
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If you’ve started to up your social media game and wade into Instagram, you know that it’s where your customers are. After all, 500 million accounts are active daily and 90 percent follow at least one business. How can you attract and engage with these users without spending a ton of your marketing dollars and...
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7 team members. $3,500 in donations. Joy and gratitude at every turn. Ashley's Picks | Jason's Picks | Jessica's Picks | Laura's Picks | Rupert's Picks | Ryan's Picks | Tami's Picks There’s no doubt about it — 2020 has been tough. Between the pandemic, subsequent quarantine, and the election, communities across the U.S. have...
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As a small business, you have a lot on your plate. From operations and balancing the books to managing employees and ensuring your customers are satisfied, you probably feel like there aren’t enough hours in the day. At Stellaractive, we’ve worked with hundreds of small businesses since our inception in 2007. With experience in B2B...
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Reviews are everywhere whether you want to read them or not. With Google My Business prominently displaying reviews on business listings, businesses like Yelp increasing their influence, and social media testimonials and conversations happening all the time, you can't get away from customer feedback. How can you harness the power of these powerful conversations to...
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