News & Tips

Celebrating the Stellar Season of Giving 2021

November 30, 2021 By
6 team members. $3,000 in donations. Joy and gratitude at every turn. Last year, Stellaractive was excited to start what we hoped would become an annual holiday tradition for years to come — The Stellar Season of Giving. In 2020, we focused on cultivating our gratitude and our relationships during an obviously difficult year. And... Read More

Google Core Vitals Update

August 17, 2021 By
Uh oh, it’s happening again!Google is rolling out a new change, known as the “Core Web Vitals update,” which will affect how its search results are ranked. This update, which began in June 2021, is expected to conclude by the end of August. Before you panic about how this will affect your business’s website, let’s... Read More

How To Get Started On Instagram

May 6, 2021 By
If you’ve started to up your social media game and wade into Instagram, you know that it’s where your customers are. After all, 500 million accounts are active daily and 90 percent follow at least one business. How can you attract and engage with these users without spending a ton of your marketing dollars and... Read More

Celebrating the Stellar Season of Giving

December 1, 2020 By
7 team members. $3,500 in donations. Joy and gratitude at every turn. Ashley's Picks | Jason's Picks | Jessica's Picks | Laura's Picks | Rupert's Picks | Ryan's Picks | Tami's Picks There’s no doubt about it — 2020 has been tough. Between the pandemic, subsequent quarantine, and the election, communities across the U.S. have... Read More

More than Likes: Make the Most of Social Media Marketing

November 3, 2020 By
As a small business, you have a lot on your plate. From operations and balancing the books to managing employees and ensuring your customers are satisfied, you probably feel like there aren’t enough hours in the day. At Stellaractive, we’ve worked with hundreds of small businesses since our inception in 2007. With experience in B2B... Read More

Pivoting to Meet New Needs: Mattress Lot 

June 9, 2020 By ,
Each day of the 13 years Stellaractive has been in business, we’ve taken pride in helping our clients succeed with awesome new websites and effective marketing plans. We love a good challenge, most especially when it includes the opportunity to assist a valued local business (and long-time client!) weather a difficult situation. The challenge Since... Read More

5 Steps to GDPR Compliance

August 19, 2019 By ,
Whether it’s an inconspicuous banner at the top or bottom of a website, or a more in-your-face pop-up notification, it’s nearly impossible to miss that many websites are now asking you to accept “cookies” in order to get access to their content. What’s the reason, what does it all mean and who doesn’t like cookies?... Read More

How Important Is Website Speed?

May 14, 2019 By ,
If you search the term ‘website speed’, what kind of results do you get? Likely, you’ll see a plethora of tools that can test your site’s speed along with articles issuing dire warnings about how users need your site to load in 3 seconds – even a second more and Google will tank your rankings... Read More

Performing a Social Media Audit

April 18, 2019 By ,
What is a social media audit? The concept is simple. A social media audit is an evaluation of what you're doing with metrics to determine if it's effective or not. Once you compile some key info, you'll be left with a clear strategy for moving forward. No matter if you're crazy active on multiple platforms... Read More