What to Consider Before Redesigning Your Company’s Website

Image for What to Consider Before Redesigning Your Company’s Website

The digital realm is constantly changing, and falling behind the evolving landscape can be easy. That’s why your website may already be taking on the look of something pulled out of a time capsule, even if it feels like it was recently updated.

Most websites need a refresh every two or three years. If it’s been longer than that since an update, it’s probably due for a redesign.

Now, more than ever, your company’s website serves as its digital storefront. That’s why it’s essential to keep your website looking modern, customer-focused, and reflective of your ethos so it’s informative, easy to use, and represents you well.

Ready to get started? Before you redesign your website, you have a little work to do! Read on to learn how to know your budget and timeline, gather essential information, speak to your audience, simplify the design process, ensure your website is safe, and find the right agency for the job.

Know your website redesign budget and timeline

We strongly encourage the companies we work with to define their budgets and timelines at the project’s outset. Why? It helps agencies develop a solution that works with what you can spend and determines if we have room in our schedule to deliver on time.

Are you unsure if your idea of what a “website should cost” is realistic or if expecting a project to be completed before your anniversary in three months is reasonable? Ask the agencies you’re interested in working with! Most will offer a consultation appointment at no cost and are prepared to be upfront and direct about what’s possible.

If you have a timeline, it’s worth mentioning that as well. Agencies will often use your timeline to determine whether or not they have the capacity to take you on board as a client.

Gather essential information for a website redesign

When considering a redesign, it’s natural to ask: “What will it cost?” We hear it all the time, and the truth is, there’s no easy answer. Much like building a house, the cost of a website can vary wildly depending on its page count and functionality needs (among other things).

Before you approach agencies to request a website design quote, you have a little work to do if you want an accurate estimate. Of course, you’ll want to approach the conversation with any known details about your budget and timeline. Preparing more information will help prospective web design agencies develop a solid strategy and cost estimate for your dream website (or, in some cases, offer a reality check about what’s possible, given a timeline or budget constraint).

Define your website goals and needs

Create a list of goals you want to accomplish with your new website. Some common goals may be “increase leads” or “increase website traffic.” Whatever your goals, agencies will want this information to determine the project’s scope and whether or not they will be a good fit.

Gather critical information

Before you start looking for a web design agency, there are a few crucial steps to take to avoid unnecessary costs or obstacles later:

  • First and foremost, check if you’re bound by any existing contracts, such as agreements with your current agency, that might restrict you from creating a new website.
  • If your website uses a CMS platform like WordPress, Shopify, or another, note it, along with any essential plugins you require for your website to function.
  • Identify and list any key functionality components you consider essential. These might include features like filterable galleries, a distributor/vendor map, job postings, and other functionality needs critical to your website. Mentioning these upfront helps agencies provide an accurate quote.
  • Finally, make sure you have access to your website’s domain account. Without it, you can’t launch a new website, and tracking this information down can be time-consuming.

Understand your target audience for a successful website

To achieve the goals you’ve set for your new website, you’ll need to know who your target audience is and how you want them to interact with your site.

Identify your website's audience

The first step in redesigning your website is clearly defining your target audience. This typically includes both potential customers and repeat visitors. Once you understand your audience, consider what actions you want them to take on your website. These actions should align with your overall business goals and range from purchasing to submitting a contact form. Defining your audience and their desired actions will help shape the design and functionality of your new website, so it effectively meets your objectives.

Analyze competitors to improve your website

Analyzing your competitors can provide valuable insights into defining your audience and reaching them effectively. Start by examining what your competitors are doing well. Identify specific strategies or features they employ that seem successful. Are there elements of their websites that you find particularly appealing or effective? Understanding why you like these elements can help you articulate your preferences and objectives.

Answering these questions will give you ideas on how to achieve your goals and provide web agencies with a comprehensive understanding of your industry landscape. This knowledge will enable them to create a website that stands out while meeting your specific needs and expectations.

Effective website design and branding strategies

A vital component of a successful website is its visual appeal and branding. While agencies you’re considering are likely proficient in design and branding, providing them with specific materials can expedite the process and help them deliver their best work.

Create a user-friendly website structure

Once you know what actions you want visitors to take on your website, it’s essential to design a clear and intuitive navigation structure. Create a sitemap that outlines how you expect customers to move through your site. Consider both your goals and the potential paths users might take, which may only sometimes align.

Enhance SEO with quality website copy

Updating your website copy is a valuable opportunity to improve user experience and search engine optimization (SEO). High-quality copy informs visitors about your company and boosts your site’s visibility in search engine results.

If you prefer the agency to create new copy for your site, be aware that this may increase the project’s cost. Decide whether you need new copy for the entire site or just specific sections, as this will impact the overall quote.

Find design inspiration for your website

Don’t limit your inspiration to your competitors. Explore the web for websites and design elements you admire. Sharing these preferences with your agency can provide clear direction and help streamline the design process.

Gather brand colors and materials

While you may not need your brand colors and logo during the shopping phase, this is an excellent opportunity to check that you can access them, as you will need them once the design phase begins. Providing these materials early on can inspire prospective agencies and ensure consistent branding.

Ensure website security and accessibility

Having a safe and secure website is more important than ever. Defining your security and accessibility requirements upfront will help agencies provide accurate cost and functionality estimates.

Prioritize website security features

The level of security your website requires depends on several factors, such as whether it needs a customer login or handles sensitive information. Although including robust security features may increase the cost and time required for development, they’re crucial for protecting your data and users’ privacy.

Comply with accessibility and legal requirements

Depending on your company’s location, there are several accessibility standards and privacy laws that your website might need to comply with. Understanding and complying with these legal requirements is essential! Check if the agency offers services to help you with compliance, which can be an integral part of the project.

By addressing these elements early in the planning process, you’ll ensure your new website will be secure, legally compliant, and accessible to all users, providing a safe and inclusive experience.

How to choose the right website design agency

Now that you’re ready to gather quotes keep a few key considerations in mind:

  1. Identify your priorities: Determine the features and aspects of your website that are most important to you, which could include design aesthetics, specific functionalities, SEO capabilities, or e-commerce integration.
  2. Evaluate expertise: Different agencies may excel in various areas. Look for agencies with a proven track record in the specific services you need. Check their portfolios and client testimonials to assess their experience.
  3. Ask the right questions: During consultations, ask potential agencies about their approach to design, development, project management, and post-launch support. Ensure their workflow aligns with your expectations and requirements.
  4. Consider compatibility: The agency’s communication style, responsiveness, and cultural fit are crucial for a successful partnership. You need an agency that understands your vision and can work collaboratively with you.
  5. Review quotes and proposals: Compare quotes and proposals not just on price but also on value. Consider the scope of services, timelines, and any additional benefits provided.

If you’re ready to begin your search, please contact or call us. We will be happy to discuss what you’re looking for and determine if we fit your needs.