Empower Your Business with a Professional WordPress Website

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Choosing the right platform for building your website is a big part of online success. Though many options exist, over 43% of all websites use WordPress. It’s by far the most used platform for creating websites. But why is it so popular?

Read on to learn why WordPress consistently ranks the best choice for anyone looking to create a website! We’ll cover what defines WordPress and why open-source code drives its popularity. We’ll also dive into themes, plugins, and its e-commerce capabilities. Finally, we’ll cover how WordPress is known as the premier platform for SEO and outline how we’re here to help your business unlock its full digital potential with WordPress.

What is WordPress?

WordPress is a popular content management system (CMS), a software platform that lets users create, manage, and modify content on a website without needing specialized technical knowledge, such as writing code.

When Matt Mullenweg and Mike Little launched WordPress in 2003, it was initially developed as a blogging platform. Today, WordPress’s user-friendly interface and powerful features make it a versatile tool for a wide range of websites, from e-commerce stores and media galleries to membership sites and forums.

WordPress’s most celebrated characteristic is its user-friendly design, making it ideal for any business owner without extensive web development experience. Users can easily navigate its interface, publish content, add media, and manage their site with little technical know-how.

The open-source platform revolutionizing web development

WordPress’s fast evolution is due to its open-source code, which allows anyone to view, modify, and enhance it. Even now, developers across the globe are hard at work updating the core software code and creating themes and plugins that extend functionality and allow broad customization. These updates are regularly released to add new features and ensure compatibility with the latest web standards and technologies, including vital PHP upgrades.

What is a WordPress theme?

A WordPress theme is a collection of files that work together to produce a graphical interface with a unifying design for a website. These files include code, style sheets, and graphics.

Themes can control something as vast as the site’s layout or as small as the color of the hyperlink text. They allow users to change the look and functionality of a WordPress website without changing the core code or site content. There are thousands of themes available for WordPress, ranging from free options to premium, paid themes, each offering different design aesthetics, layouts, and functionalities.

WordPress plugins offer low-cost customizations

Plugins are add-ons for your WordPress site — small pieces of third-party software you can install to add new features and functionality. Using these plugins, a WordPress site can take on the nature of any website category, such as e-commerce, blogs, portfolios, and more. They also make WordPress an affordable website platform because you don’t need to pay for the custom development of things like forms or image galleries when a plugin already exists to add that functionality to your website.

Other CMS platforms also use plugins. However, with almost 60,000 available, WordPress’s plugin library is by far the largest and nearly guarantees that there’s a plugin for anything your website may need.

Ecommerce capabilities through WooCommerce

Many businesses rely on online sales. Fortunately, WordPress offers WooCommerce, a powerful and flexible plugin that integrates seamlessly with WordPress to transform any website into a dynamic online store.

WooCommerce makes managing inventory, handling payments, setting up shipping options, and tracking payments easy. It’s a user-friendly, customizable, and scalable solution that can grow with any business.

Get discovered with the power of SEO

A website needs search engine optimization, or SEO, to get a good ranking in search results. SEO makes your site more visible on search engines like Google, helping people find you when they look for keywords related to your site.

Luckily, WordPress shines in this area, offering users a solid base to climb the ranks in search results. Often considered the best website platform for SEO capabilities, WordPress builds on its strong foundation by offering a suite of SEO plugins, such as Yoast, which help further optimize website content for ranking on web searches.

Leveraging WordPress’s SEO superiority can separate a website from others built on platforms less optimized for search discoverability, leading to higher engagement, increased credibility, and, ultimately, the conversion of visitors into loyal customers or followers.

Unlock your full WordPress website potential with Stellaractive

While WordPress has many user-friendly features, creating a website from scratch is still no small feat. And when you add additional needs like optimized SEO, web security, accessibility compliance, and more, crafting a new website can quickly become a nearly impossible task for a small business.

Whether you’re a new business entering the market looking to seek an entry into your market or an existing company searching for a leg-up on the competition, a WordPress website could be the difference maker you need.

Stellaractive is here to help. With our unique combination of web development and marketing expertise, we can develop a website that fulfills your business’s needs while optimizing it to its fullest potential. If you’re ready to elevate your brand, let’s connect.

For more, check out The Journey to a Stellar New Websitethe story of how we redesigned our website with WordPress.