Classic Pianos is an iconic local brand that has extended its reach to include seven showrooms across the U.S. They needed a series of websites that consolidated what had become disparate visual and strategic approaches to marketing. Sites that would bring visual harmony to the brand while allowing space to express the different personalities and slightly varying approaches of each location.
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Finding the right piano

Brand, size, style, and price all come into play when choosing a piano, so Classic Pianos wanted the organization of the catalog to be logical and easy to follow. Whether customers are looking for a grand piano made by Yamaha or an upright piano that is under 44″ tall, they can find the right selection to fit their requirements.

Portfolio Classic Pianos website

"I highly recommend the Stellaractive team to anyone looking to improve their online presence."

— Brian Unis, Owner

Portfolio Classic Pianos Website

Brochure, catalog, and e-commerce, all in one

In addition to providing information on the showroom, trade-up policy, financing, and services such as appraisals, tuning, moving, and storage, the site is also a catalog of nearly 200 pianos, several of which are available for purchase on the site.

Portfolio Classic Pianos website

Frequent special events, sales promotions, and announcements

Portfolio Classic Pianos branding elements