
Providing analysis while showcasing the currency of their expertise
To highlight their engagement in the political landscape, CFM Advocates wanted to feature their thought leadership and frequent writing on policy topics at the federal and state level as well as public relations material.
The fact that CFM produces thoughtful thousand-word posts 3-5 times per week is a feat that shows their dedication to staying ahead of the curve and ambition to understand the forces driving change before everyone else.
In this way, the CFM blog works not only as an ongoing SEO tool for the client, helping them rank in organic searches for current topics, but also as a sales tool, exhibiting their immersion in topics and enthusiasm for keeping their knowledge up to date.

"There are many excellent web designers. Stellaractive was the perfect choice for us."
— Gary Conkling, CFM Co-Founder

Pulling together a brand
While some of the building blocks were present, the elements were inconsistently applied and lacked cohesion. A dark blue was added to the palette, which helped to ground the design.
