Insurance is about people
The Partners Group services a diverse array of businesses and individuals and a wide array of services, from insurance to worker benefits and wealth management. At the root, though, everything comes down to people, and The Partners Group wanted that to come through in the design. An approachable, easy-to-navigate site that would guide visitors quickly to the information needed.
Expanded navigation for multiple audiences
With a broad customer base spanning individuals, small businesses, and corporations — each looking for services from insurance to company benefits and wealth management — The Partners Group needed a site offering immediate, single-click access to most pages directly from the homepage.