Bridgewell Resources is a national supplier of lumber, building materials, and utility products for contractors and municipalities. Their existing website was dark and dated and users had a difficult time navigating the site. The goal for the new site was an updated modern feel that was easy to navigate while improving on the lead capture data.
Laptop Viewer Image for Bridgewell Resources

Company divisions made lead funnels and capture essential

Each division of the company deals with it’s own specialized product categories and customer segments, making it important that visitors be able to easily find the category or service they are looking for. Form fills are captured on the site and relayed to the CRM along with any advertising data to be routed to the appropriate sales representative.