Go where your audience Is

If you want your posts to be seen people that are most likely to be your customers, you need to know where they are engaging with content. User demographics can differ greatly from one social media platform to another, so it’s best to put most of your efforts into the platforms that are being used by your target audience.

Other social media team tips


Keep it short

While you may have a lot to say, most people aren’t going to take the time to read the three paragraphs you wrote on your post. When posting on social media try to keep your post to a few sentences that provide the most essential information. If people want to learn more they can click on your profile or go to your website.

Be educational

Are there things you think your audience would benefit from learning? You can teach them! Some of the most engaged with content is often educational. This could be something such as a simple how-to or step-by-step process on how to do tasks or projects within in your industry.

Use hashtags

If you want to reach a certain audience, one of the easiest ways to do so is through the use of hashtags. For instance, if you’re an architecture firm, using the hashtag #architecture in your posts will allow people so see your post if they search for that hashtag.

Ready to grow your social media presence?

Unlock your brand’s full social media potential by scheduling a consultation with our seasoned marketing experts. We’ll tailor a comprehensive plan that aligns with your objectives, drives meaningful interactions, and sets you apart from the competition. Start your journey towards a more dynamic and effective social media presence today!

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