Play well with others

In order to build a large following, you will likely need to engage with other accounts.  This means both following accounts that may or may not follow you, but also liking and commenting on other’s posts. The more you engage with others, the more you will be seen.

Other social media team tips

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Keep it short

While you may have a lot to say, most people aren’t going to take the time to read the three paragraphs you wrote on your post. When posting on social media try to keep your post to a few sentences that provide the most essential information. If people want to learn more they can click on your profile or go to your website.

Be educational

Are there things you think your audience would benefit from learning? You can teach them! Some of the most engaged with content is often educational. This could be something such as a simple how-to or step-by-step process on how to do tasks or projects within in your industry.

Use hashtags

If you want to reach a certain audience, one of the easiest ways to do so is through the use of hashtags. For instance, if you’re an architecture firm, using the hashtag #architecture in your posts will allow people so see your post if they search for that hashtag.

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