What SEO metrics do you measure?

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If you engage us to help with your SEO efforts, we’ll keep a close eye on many important metrics to understand how things are going and identify opportunities for smart improvements. We measure things like where your chosen keywords rank in search results, the amount of organic (non-paid) traffic coming to your site, and how many folks are clicking on your search listings – that’s your click-through rate (CTR).

We’re also big on user experience, so we look at metrics like bounce rate (how many people leave your site after seeing just one page) and conversion rate (how well your site turns visitors into leads or customers). Backlinks are on our radar, too – we track the number and quality of links pointing to your site. Fast-loading pages, content engagement (like how long people stay on your pages), and technical SEO health are part of the mix, too.

We keep tabs on local SEO metrics for local businesses, including local search rankings, reviews, and citations. And, of course, we’re always watching your competitors to stay ahead of the game. All these metrics help us fine-tune our SEO strategies to ensure your site ranks high, attracts quality traffic, and hits those business goals out of the park.

Other frequently asked marketing questions

What do you need from me to begin taking over digital marketing services?

To kickstart our marketing efforts, we’ll need a few essential ingredients to ensure a smooth and effective launch. First, clearly understanding your business objectives and marketing goals is crucial. Whether you aim to increase brand awareness, drive website traffic, generate leads, or boost sales, knowing your goals guides us in tailoring our strategies.

Next, insights into your target audience are critical. We’ll require information about their demographics, interests, and behaviors to create content and campaigns that resonate with them. Any branding assets, such as logos and design elements, are valuable for maintaining a consistent brand identity. If you have any existing marketing tools, such as Google Analytics, Google Business Profile accounts, or other third-party marketing platforms, we’ll need access to those, too. Competitor insights and any previous marketing data you have can provide valuable context.

Ongoing, open communication and feedback will help our strategies align with your vision and expectations. With these elements in place, we can collaborate closely to develop and execute a tailored marketing plan that drives results for your company.

Can we work together on marketing efforts?

Certainly! Collaboration is at the core of what we do. We’re dedicated to forging a solid partnership with our clients to achieve your marketing goals effectively. Our team is here to listen to your ideas, gain a deep understanding of your business, and work closely with you throughout the process.

We also recognize that you may want to take an active role in handling specific projects while entrusting others to us. We’re adaptable to your preferences and needs. Whether it involves refining existing strategies, crafting new ones, or focusing on specific projects, we’re happy to tailor our collaboration to align perfectly with your requirements. Together, we can work towards accomplishing your objectives effectively and efficiently.

How soon will I see marketing results?

The speed at which you’ll see marketing results can vary depending on factors like marketing tactics, industry competition, and your target audience.

Generally, substantial improvements might be noticeable for long-term strategies like SEO and content marketing after three to six months. In contrast, PPC advertising can yield quicker results, often within weeks. Social media can generate engagement and visibility in weeks, while email marketing campaigns can show immediate results in opens and clicks.

Regardless of the marketing initiative, achieving sustained success usually requires ongoing effort and fine-tuning your strategy. Setting realistic expectations and focusing on long-term growth for lasting results is essential.

How often do you meet with your marketing clients?

Regular and effective communication is key to relationship success, and the frequency of our meetings is tailored to your preferences and needs. Typically, we recommend regular check-in meetings, such as monthly sessions, where we can comprehensively review the progress of your marketing campaigns, discuss any updates to the strategy, and address any questions or concerns you may have.

That said, we remain flexible and can adjust the meeting schedule to align seamlessly with your availability and needs. Our primary aim is to ensure that you’re well-informed and that your marketing strategies continuously align with your goals and expectations.

Grow your business

Creating a dynamic, engaging site isn’t enough! You also need to spread the word about it. Stellaractive’s marketing team will assist your efforts by defining and implementing an effective strategy that will get your company noticed.

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