SIGN UP FOR STELLAR MAILLogo update and brand guide
The logo was established and had great vintage appeal but still possessed the original foibles of a hand-drawn brand mark. Applying a grid for consistent letter spacing, stroke angle, and weight was an essential change for a company whose products depend on getting the small details right. Creating basic brand rules and adding the 75-year graphic brought coherence to the brand between the different elements.
Envelope, business card and line card
Sometimes small additional touch-points make a big difference. The business card and envelope design is not flashy, but quietly bookends the brand interaction, from handing out the business card, to sending the bill. The line card reference sheet provides an overview of the thousands of products Portland Screw provides, breaking it down to a more manageable set of 130 product categories and the primary suppliers so that the products can be referenced in a two-sided sheet that doesn’t need continuous updating.
Envelope, business card and line card
Sometimes small additional touch-points make a big difference. The business card and envelope design is not flashy, but quietly bookends the brand interaction, from handing out the business card, to sending the bill. The line card reference sheet provides an overview of the thousands of products Portland Screw provides, breaking it down to a more manageable set of 130 product categories and the primary suppliers so that the products can be referenced in a two-sided sheet that doesn’t need continuous updating.
