SIGN UP FOR STELLAR MAILGoogle Ad Management for a Local Real Estate Agency
A core part of our role as their marketing partner is ongoing Google Ads management, with campaigns designed around specific business goals rather than one broad approach. By separating campaigns and keyword themes, we keep traffic aligned with the right search intent and landing pages. This prevents internal competition between ad groups and keeps the budget focused on the most relevant searches.
Real estate advertising can get expensive fast, so efficiency matters. We focus on cost-effective PPC campaigns for real estate, refining targeting and messaging to attract qualified prospects rather than just volume.
Our approach includes:
- Intent-focused keyword groupings
- Ad copy tailored to buyers or sellers
- Ongoing search term analysis and refinement
- Landing pages designed specifically for each campaign goal
This allows Paris Group Realty to generate leads at a lower cost per click and cost per conversion while keeping campaigns aligned with their business priorities.
Neighborhood Landing Pages That Support Advertising & Organic Traffic
We partnered with Paris Group to create a series of 12 neighborhood-specific real estate landing pages brimming with high-value links, neighborhood-specific keywords, attractions, and property feeds that are dynamically pulled from within the neighborhood boundaries, designed to support both SEO and paid traffic.
Buyer & Seller Guides as Lead Generation Tools
To support long-term lead nurturing, we helped convert Paris Group Realty’s buyer and seller guides into downloadable PDFs.
These guides:
- Make complex real estate information easier to digest
- Provide valuable resources for prospects at different stages
- Double as lead generation assets through gated downloads
- Users provide basic contact information to access the guides, turning educational content into a steady source of new real estate leads.
