Create visual hierarchy

Before beginning a project, it’s important to know what image and design file types will be needed. JPGs and PNGs are considered raster file types, which means they are made up of pixels and do not scale up very well. PNGs support transparency, and JPGs do not. SVG, Ai (Adobe Illustrator) and EPS are vector files, which means they can scale infinitely.

For print projects, an image should be around 300 ppi (pixels per inch) at the size it’s intended to be used. A 24 x 36 inch poster, for example, the JPG should be 300 ppi at 24 x 36 inches. An image pulled from a website will almost never meet these requirements. For best results, high-resolution images should come directly from the photographer, purchased from a stock website, or be downloaded from a corporate brand resource portal.

We know, we know … It’s the hobgoblin of little minds.  But it is also a way to build your brand beyond your name and logo. Design standards applied harmoniously across your website, social media, business cards, signage, and elsewhere can bring your visibility and awareness to a level that get recognition before anyone reads a word or discerns your logo.