Know your file types

Before beginning a project, it’s important to know what image and design file types will be needed. JPEGs and PNGs are considered raster file types, which means they are made up of pixels and do not scale up very well. PNGs support transparency, and JPGs do not. SVG, Ai (Adobe Illustrator) and EPS are vector files, which means they can scale infinitely.

Other design team tips

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Create visual hierarchy

Good use and sizing of headlines, subheadings, body text, callouts provide anchor points for the reader, helping them find the information they want, giving the eye a place to rest and breaking up subjects and thoughts so that text becomes more inviting rather than an overwhelming wall of words.

Create visual hierarchy

Good use and sizing of headlines, subheadings, body text, callouts provide anchor points for the reader, helping them find the information they want, giving the eye a place to rest and breaking up subjects and thoughts so that text becomes more inviting rather than an overwhelming wall of words.

High or print resolution imagery

For print projects, an image should be at least 300 dpi at the size it’s intended to be used. For a 24 x 36 in poster, for example, the JPG should be 300 dpi at 24 x 36 in. An image pulled from a website will almost never meet these…

High or print resolution imagery

For print projects, an image should be at least 300 dpi at the size it’s intended to be used. For a 24 x 36 in poster, for example, the JPG should be 300 dpi at 24 x 36 in. An image pulled from a website will almost never meet these requirements. For best results, high-resolution images should come directly from a photographer, purchased from a stock website, or be downloaded from a corporate brand resource portal.

Consistency is important

We know, we know … It’s the hobgoblin of little minds.  But it is also a way to build your brand beyond your name and logo. Design standards applied harmoniously across your website, social media, business cards, signage, and elsewhere can bring your visibility and awareness to a level that…

Consistency is important

We know, we know … It’s the hobgoblin of little minds.  But it is also a way to build your brand beyond your name and logo. Design standards applied harmoniously across your website, social media, business cards, signage, and elsewhere can bring your visibility and awareness to a level that get recognition before anyone reads a word or discerns your logo.

Trust Stellaractive with your website design project

Our team designs websites tailored to your brand and aimed at your ideal customers, allowing you to build an active, enduring online community around your business. Whether you want to enhance your company’s branding or develop an ecommerce solution for your shipping needs, we have the experience and skills to deliver a website that will exceed your expectations for years to come.

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