Incorporating visual elements, such as images or infographics, with your writing can effectively increase engagement, break up long posts, or help explain your topic.
Use more than words
Other writing team tips
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Consider readability
Consider readability
Use styles and formats that lend to a reader-friendly experience. Short paragraphs and sentences often improve the reading experience. Font type and size are important, too.
Be consistent
Be consistent
Similar to designing consistent imagery, providing consistent messaging is vital to developing and maintaining a brand image. There’s likely a reason people will resonate with your brand, discover what that is, and create content that aligns with it.
Be concise
Be concise
Avoid unnecessary words and complex language when you can. The fewer words you can use to deliver your message, the better.
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