Headings are excellent for organizing long-format writing, such as blog posts. They’re also a key component in SEO (search engine optimization). Search engines use headers to determine how relevant your content is, so make sure they are topical and feature keywords related to your topic.
Use your head(ings)
Other writing team tips
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Consider readability
Consider readability
Use styles and formats that lend to a reader-friendly experience. Short paragraphs and sentences often improve the reading experience. Font type and size are important, too.
Be consistent
Be consistent
Similar to designing consistent imagery, providing consistent messaging is vital to developing and maintaining a brand image. There’s likely a reason people will resonate with your brand, discover what that is, and create content that aligns with it.
Be concise
Be concise
Avoid unnecessary words and complex language when you can. The fewer words you can use to deliver your message, the better.
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