Say ‘no’ to the slideshow

We’re not talking about a simple gallery of images but a slide show at the top of the page with different messaging and different links. User studies consistently show that they are ineffective, and that if it gets clicked it is only the first slide. Users don’t like content they don’t control and tend to view a slideshow as an ad-like object and scroll right past it. The effective approach is to take those slides and stack them down the page as separate panels.