The difference between a typeface and a font

A typeface is the core design of a type family. A font is a variation of that typeface and when they are all put together, they become a family. Often, type families go way beyond bold and italic and offer variations in weight, such as light and extrabold or different widths, such as condensed and wide. Sometimes the “bold” button in a program like MS Word, fakes the weight change, instead of using the actual bold font. So, compare them to see which looks best.

Other design team tips

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Create visual hierarchy

Good use and sizing of headlines, subheadings, body text, callouts provide anchor points for the reader, helping them find the information they want, giving the eye a place to rest and breaking up subjects and thoughts so that text becomes more inviting rather than an overwhelming wall of words.

Create visual hierarchy

Good use and sizing of headlines, subheadings, body text, callouts provide anchor points for the reader, helping them find the information they want, giving the eye a place to rest and breaking up subjects and thoughts so that text becomes more inviting rather than an overwhelming wall of words.

Know your file types

Before beginning a project, it’s important to know what image and design file types will be needed. JPGs and PNGs are considered raster file types, which means they are made up of pixels and do not scale up very well. PNGs support transparency, and JPGs do not. SVG, Ai (Adobe…

Know your file types

Before beginning a project, it’s important to know what image and design file types will be needed. JPGs and PNGs are considered raster file types, which means they are made up of pixels and do not scale up very well. PNGs support transparency, and JPGs do not. SVG, Ai (Adobe Illustrator) and EPS are vector files, which means they can scale infinitely.

High or print resolution imagery

For print projects, an image should be around 300 ppi (pixels per inch) at the size it’s intended to be used. A 24 x 36 inch poster, for example, the JPG should be 300 ppi at 24 x 36 inches. An image pulled from a website will almost never meet…

High or print resolution imagery

For print projects, an image should be around 300 ppi (pixels per inch) at the size it’s intended to be used. A 24 x 36 inch poster, for example, the JPG should be 300 ppi at 24 x 36 inches. An image pulled from a website will almost never meet these requirements. For best results, high-resolution images should come directly from the photographer, purchased from a stock website, or be downloaded from a corporate brand resource portal.

Trust Stellaractive with your website design project

Our team designs websites tailored to your brand and aimed at your ideal customers, allowing you to build an active, enduring online community around your business. Whether you want to enhance your company’s branding or develop an ecommerce solution for your shipping needs, we have the experience and skills to deliver a website that will exceed your expectations for years to come.

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