It’s used across many industries. If you haven’t heard it before, it stands for: Keep It Simple Stupid. Ultimately, your website is a tool to inform customers and get them to place an order, pick up the phone, or fill out the form. Anything that gets in the way of those things is probably not needed.
The KISS principle
Other design team tips
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Create visual hierarchy
Create visual hierarchy
Good use and sizing of headlines, subheadings, body text, callouts provide anchor points for the reader, helping them find the information they want, giving the eye a place to rest and breaking up subjects and thoughts so that text becomes more inviting rather than an overwhelming wall of words.
Know your file types
Know your file types
Before beginning a project, it’s important to know what image and design file types will be needed. JPGs and PNGs are considered raster file types, which means they are made up of pixels and do not scale up very well. PNGs support transparency, and JPGs do not. SVG, Ai (Adobe Illustrator) and EPS are vector files, which means they can scale infinitely.
High or print resolution imagery
High or print resolution imagery
For print projects, an image should be around 300 ppi (pixels per inch) at the size it’s intended to be used. A 24 x 36 inch poster, for example, the JPG should be 300 ppi at 24 x 36 inches. An image pulled from a website will almost never meet these requirements. For best results, high-resolution images should come directly from the photographer, purchased from a stock website, or be downloaded from a corporate brand resource portal.
Trust Stellaractive with your website design project
Our team designs websites tailored to your brand and aimed at your ideal customers, allowing you to build an active, enduring online community around your business. Whether you want to enhance your company’s branding or develop an ecommerce solution for your shipping needs, we have the experience and skills to deliver a website that will exceed your expectations for years to come.
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