SIGN UP FOR STELLAR MAILAlthough ‘white space’ will often be white, it really refers to leaving enough room between visual elements and ensuring that you are giving each element enough room to breathe. Related to creating a visual hierarchy, with white space we are leaving enough room that each element, whether a photo, graphic, headline or video, can be read, understood and appreciated.
White space
Other design team tips
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Create visual hierarchy
Good use and sizing of headlines, subheadings, body text, callouts provide anchor points for the reader, helping them find the information they want, giving the eye a place to rest and breaking up subjects and thoughts so that text becomes more inviting rather than an overwhelming wall of words.
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Create visual hierarchy
Good use and sizing of headlines, subheadings, body text, callouts provide anchor points for the reader, helping them find the information they want, giving the eye a place to rest and breaking up subjects and thoughts so that text becomes more inviting rather than an overwhelming wall of words.
Know your file types
Before beginning a project, it’s important to know what image and design file types will be needed. JPEGs and PNGs are considered raster file types, which means they are made up of pixels and do not scale up very well. PNGs support transparency, and JPGs do not. SVG, Ai (Adobe…
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Know your file types
Before beginning a project, it’s important to know what image and design file types will be needed. JPEGs and PNGs are considered raster file types, which means they are made up of pixels and do not scale up very well. PNGs support transparency, and JPGs do not. SVG, Ai (Adobe Illustrator) and EPS are vector files, which means they can scale infinitely.
High or print resolution imagery
For print projects, an image should be at least 300 dpi at the size it’s intended to be used. For a 24 x 36 in poster, for example, the JPG should be 300 dpi at 24 x 36 in. An image pulled from a website will almost never meet these…
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High or print resolution imagery
For print projects, an image should be at least 300 dpi at the size it’s intended to be used. For a 24 x 36 in poster, for example, the JPG should be 300 dpi at 24 x 36 in. An image pulled from a website will almost never meet these requirements. For best results, high-resolution images should come directly from a photographer, purchased from a stock website, or be downloaded from a corporate brand resource portal.
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