How to Increase Your Organic Reach on Social Media

Curious about how to increase your business’ organic reach on social media? Luckily, there are some steps you can take to begin organically growing your audience.

The first thing you will need to do is find your niche. This is important (especially for small businesses) because it will help you to establish a loyal and reliable audience. Increasing the generalized focus of your brand makes it easier to create content and showcase an expertise in that department. This way, consumers will understand exactly what you are marketing, which makes it more likely they’ll want to follow and engage with you.

Next, gain a comprehensive understanding of social media algorithms. Applications like TikTok will show your video to a small group of people to see how it is perceived and if it gets engagement before it pushes your content onto other pages for larger groups to see. Facebook and Instagram algorithms are quite similar. They use engagement to determine whether your content is being pushed onto explore pages and further up on users’ feeds. This means that the more engagement a post has, the more likely it is to be pushed to audiences, therefore increasing organic reach.

When you have an established niche, you can start experimenting with collaborations with similar businesses and creators! This is one of the incredible ways to not only increase your organic reach, but to connect with other businesses and audiences who are looking for and creating similar content. While this may sound a little wild, these collaborations will help grow your network and connect you with people who have similar interests (and similar followers). This opens the door to new innovative ideas, different marketing perspectives and strategies, and learning opportunities.

A blog is a great way to establish your position as a thought-leader in your industry and to demonstrate the expertise that your clients and prospects seek. Plus, continually adding new content to your website can improve your search engine ranking as it positions your website as a source of useful, relevant information. Search engines want sites to be credible, so the more pages that can be indexed, the better! Plus, blogs provide opportunities to create links between different pages on your site and link out to reputable sources – more good ways to improve your search engine optimization!

Blogs also help your site rank for specific keywords and can serve as a “back door entry” into your website. People are always searching for information, and if your blog provides answers to their questions, you’ll attract new traffic and hopefully convert more and more leads or customers.

Bonus? If you’re searching for solid social media content, then blogs are a great source of info. Pull out snippets of interesting blog posts and share them on social with a compelling graphic. Not only is this interesting content for your followers, but you’ll be driving traffic back to your website!

One major factor that is often overlooked when it comes to social media is that follower count isn’t as important as we are made to believe it is! Follower count doesn’t matter if they aren’t active on your page. Opt instead for quality over quantity and prioritize what you’re posting and who’s interacting with your content rather than how many people are following you.

Tip: Post evergreen content! This is content that is always relevant and isn’t connected to upcoming events or trending topics. Evergreen content is likely to have more engagement, which means it is likely to be what is pushed on users’ feeds.

Don’t forget hashtags: One of the most recognized social media tactics is to use hashtags. While finding the right hashtags for your posts can be a little tricky, they can have a huge impact on your organic reach. They are the easiest way for new users to find your content and your profile, especially if they are searching for exactly what you’re marketing.