As a small business, you have a lot on your plate. From operations and balancing the books to managing employees and ensuring your customers are satisfied, you probably feel like there aren’t enough hours in the day. At Stellaractive, we’ve worked with hundreds of small businesses since our inception in 2007. With experience in B2B and B2C industries that range from HVAC and real estate to manufacturing and consumer goods, we’ve developed a solid understanding of how businesses can best optimize their time and efforts to facilitate long-term success. One area where many businesses fall short but can thrive with just a little planning? Social media marketing!
In this day and age, most businesses know they should be doing something with social media but they’re not sure where to start or how to have an effective presence. Often, employees are stretched so thin that there’s no one to take on the task. Social media might feel overwhelming, confusing, or even pointless. But don’t give up! In our experience, there are a few basic actions you can take on a regular basis that will greatly improve your online presence and ensure you stay top-of-mind when your customers seek the products or services you sell. With so many social media platforms, where should you focus your efforts and what exactly should you post?