Oregon Pediatric Society

Overview

The Oregon Pediatric Society advocates for state policy changes to improve the health for children in Oregon. Their mission is to promote the optimal health and development of children and youth in partnership with their families and communities, and to support the pediatricians who care for them.

OPS came to us with a site that was full of great information and resources but lacking a clean, fresh look. They needed an updated and easy-to-use content management system so their staff could easily update text, add news, and upload photos, videos, and pdfs.

We created a beautifully simple design with straight-forward navigation that ensures their members will find what they need. Donors can easily make tax-deductible donations thanks to an integration with Donor Perfect that also keeps OPS’s database organized and updated.

The site is optimized with SEO best practices to ensure their educational resources and events will be found by the members, clinicians, and families they serve.

OPS also required a new logo. It needed to connect with their previous identity while being more colorful and having a more professional feel. Although 20 or so logo concepts were created for the project, we managed to land on a design that was going in the right direction in the first round. From there, it was just a matter of refining colors, font and arrangement until the components were perfectly aligned.